Executive Summary:
XLMedia, an international digital marketing leader, turned to GROW to rapidly build a high-performance, multinational lead generation machine. GROW created an integrated strategy, leading XLMedia from zero to 700,000 monthly leads across four European markets.
Challenge:
XLMedia aimed to quickly enter new European markets but lacked a robust digital lead generation strategy. They required a solution to generate high-quality leads at scale, paired with an automated nurturing system for maximum conversions.
Solution:
- Multi-Market Infrastructure: Built localized lead-generation strategies customized to England, Sweden, Norway, and the Netherlands.
- Highly Targeted Campaigns: Designed ads specific to each market’s culture and consumer behavior.
- Automated Lead Nurturing: Developed a robust marketing automation and email marketing framework to optimize conversions from lead to customer.
Results and Data:
- Grew from 0 to 700,000 leads monthly within one year.
- Delivered 5 million emails monthly with optimized conversion rates.
