Executive Summary:
TOMS, a global footwear and lifestyle brand, sought to improve already successful campaigns. By refining their targeting and messaging strategy, GROW helped TOMS almost double conversion rates and significantly increase AOV through tailored product bundles and strategic campaign adjustments.
Challenge:
TOMS already had successful campaigns, but they believed performance could improve further. Their Facebook ads had solid performance, yet some segments lagged behind. GROW identified an overlooked opportunity: leveraging their best-performing campaigns and audience insights to drive deeper results.
Solution:
- Audience Deep Dive: Discovered women engaged heavily with ads, but men converted at checkout.
- “SHE DESERVES IT” Campaign: Created targeted messaging for male shoppers buying gifts for their partners, focusing on emotional connection.
- Strategic Product Bundling: Offered specially crafted gift bundles, raising the perceived value and driving larger purchases.
Results and Data:
- Nearly doubled overall conversion rate.
- Significantly increased AOV by introducing attractive product bundles.
Client Testimonial:
“Working with Itai and the GROW team transformed our approach. They understand genuine communication and collaboration, critical to a meticulous brand like ours.” — Ramon Labrie, TOMS
