Executive Summary:
Global gaming giant Playtika collaborated with GROW to enhance player engagement and lifetime value (LTV) by launching a branded merchandise store. This initiative transformed the player experience, driving exceptional engagement and a significant increase in conversions.
Challenge:
Playtika wanted to deepen player connections beyond digital gameplay. They sought innovative ways to drive LTV by providing unique offline experiences. They lacked the infrastructure and strategy for international merchandising.
Solution:
- International Merchandising Store: Launched a global eCommerce store selling exclusive branded items.
- Strategic Product Selection: Created merchandise tailored to player culture, enhancing brand affinity.
- Prelaunch Strategy: Developed an anticipation-building campaign, driving immediate sales upon launch.
- Integrated Marketing Automation: Optimized email marketing and promotions to boost conversions and engagement.
Results and Data:
- Achieved a remarkable 25% conversion rate from email promotions.
- Delivered outstanding email open rates of 95.7% and click rates of 52.9%.
Client Testimonial:
GROW brought deep strategic insights and flawless execution. The new merchandising initiative significantly enhanced player loyalty.” — Playtika Marketing Team
