Executive Summary:
Mitsubishi Motors collaborated with GROW to improve its digital showroom conversion rates. By refining the online experience, personalizing customer journeys, and strategic retargeting, Mitsubishi significantly increased lead generation and reduced lead acquisition costs.
Challenge:
Mitsubishi’s digital showroom faced low lead conversion rates (only 0.6%). Their existing customer journey was fragmented, resulting in lost opportunities and higher lead costs.
Solution:
- Personalized Customer Journeys: Built a seamless experience, guiding users through customized car configurations.
- Dynamic Retargeting: Used personalized Facebook and Salesforce retargeting to re-engage users at key decision points.
- Customer Research: Identified customer-preferred incentives, optimizing lead conversion and satisfaction.
Results and Data:
- Increased digital showroom visits by 100%.
- Improved lead-to-quote conversions by up to 50%.
- Reduced overall lead acquisition costs through efficient targeting.
