Executive Summary:
Hyundai, a global auto leader, partnered with GROW and Mihi.market to launch its first-ever fully digital showroom. This initiative revolutionized customer interactions, allowing users to customize and purchase vehicles online, significantly increasing digital engagement and sales.
Challenge:
Hyundai aimed to bridge the gap between digital browsing and actual online car purchases—a first for the brand. The challenge was attracting online users and converting them to direct sales.
Solution:
- Digital Showroom Design: Engineered an intuitive customer journey, simplifying complex purchasing decisions.
- Omnichannel Marketing: Built integrated digital campaigns, seamlessly connecting online visitors to physical dealerships.
- Long-term Customer Engagement: Automated post-sale outreach, increasing customer retention and lifetime value.
Results and Data:
- Over 2.3 million website visitors, with nearly a million users entering the digital showroom.
- Generated over 1,000 direct online car orders, a first in Hyundai’s history.
Client Impact
This innovative project positioned Hyundai as a pioneer in automotive eCommerce, transforming industry expectations.
