Executive Summary:
Kamedis, an international skincare brand, faced significant challenges scaling digital revenue. GROW helped them build robust digital strategies customized for their key markets. The result: extraordinary growth—976% revenue increase in their local market and an incredible 1968% jump in the U.S. between 2019 and 2023.
Challenge:
Kamedis had ambitious growth goals but faced obstacles in scaling their digital presence profitably. In IL, despite brand recognition, their website conversions and customer retention rates lagged behind competitors. In the U.S., their standalone website struggled severely with poor advertising ROI, with a Return on Ad Spend (ROAS) of just 0.29, making digital expansion costly and unsustainable. Kamedis urgently needed a scalable and profitable solution tailored specifically to each market.
Solution:
GROW implemented a strategic, tailored approach for each market, using advanced CRO tactics:
- IL:
- Rebuilt the digital funnel, enhancing UX/UI and improving the customer journey.
- Introduced personalized email automations for retention and repeat sales.
- Implemented targeted CRO testing on high-impact product pages to boost conversions and AOV.
- U.S.:
- Developed a comprehensive Amazon strategy—optimized product pages, strategic pricing, and aggressive ad campaigns.
- Implemented CRO-driven Amazon advertising campaigns, improving visibility and increasing conversions significantly.
- Established a subscription-driven model, converting one-time buyers into loyal subscribers, boosting long-term revenue.
Results and Data:
The targeted CRO and digital strategies delivered extraordinary results:
Total combined revenue growth of 1006% across markets.
- IL:
- Revenue increased by 976%.
- Profitability improved significantly (240% increase).
- Average order value (AOV) rose by 132% due to CRO optimizations.
- U.S.:
- Revenue soared by 1968% within three years.
- Transformed Amazon from zero presence to a revenue-generating powerhouse ($1,312,727 within 3 years).
- Grew subscription revenue, achieving a consistent monthly income stream.
Client Testimonial:
“GROW transformed our digital presence dramatically, providing clear strategies tailored to each market. We’ve seen unprecedented growth both in the U.S. and Israel, exceeding all expectations.” – Kamedis Management Team
