Executive Summary:
Fidelity, a leading financial services company, partnered with GROW to increase its digital lead generation. By implementing highly targeted CRO strategies and optimized user experiences, Fidelity saw an extraordinary 400% increase in qualified monthly leads.
Challenge:
Fidelity aimed to significantly scale its online lead generation without sacrificing lead quality. Their existing strategies reached a performance plateau, hindering growth potential.
Solution:
- Audience Research & Segmentation: Deeply analyzed user behavior to identify high-potential audiences.
- Enhanced CRO Strategies: Optimized ad targeting, user experiences, and landing pages through rigorous A/B testing.
- Continuous Optimization: Leveraged real-time performance data to refine campaigns for maximum efficiency.
Results and Data:
- Grew monthly leads from 1,200 to 5,000, achieving a 400% increase.
- Facebook recognized the campaign’s performance as being better than 80% of ads in its category.
